On Wednesday 3rd September 2025, our colleagues Phil and Ben, cycled from London to Amsterdam, raising awareness and vital funds for our industry charity- GroceryAid. They embarked on an extraordinary challenge, pushing their physical and mental limits. Their mission? To raise crucial funds for GroceryAid.
The ride began in London, winding through the picturesque countryside of Essex before heading to Harwich for an overnight ferry to the Hook of Holland. From there, riders continued an unforgettable journey through the heart of the Netherlands, navigating around The Hague and Rotterdam before reaching their final destination: the iconic city of Amsterdam.
This event was more than a ride- it was a testament to the strength and unity of our industry, coming together to support one another.
The need for GroceryAid’s services has never been greater. Over the past year alone, they saw a 93% surge in colleagues seeking support, with over 78,000 instances of help provided in 2023/2024. Our donations and fundraising made it possible for GroceryAid to meet this growing demand and provide vital assistance to those who needed it most.
A huge congratulations to Phil and Ben on completing this incredible challenge and for their outstanding contribution to GroceryAid.
